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Google Maps

The Problem

In 2019, 37% of adults were afraid to walk alone at night, even within a mile of their own homes.

Nationals ADDYS: Gold - Digital Creative Technology

District ADDYS: Silver - Digital Creative Technology

Safe Mode

The Idea

Use the Internet of Things to help Google Maps suggest routes that prioritize safety for pedestrians.

Concept / Art Direction / Design / Copywriting / Video

Created with Amanda Prats

Miami ADDYS: Gold - Best In Show

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