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Senior Art Director
Heinz Ketchup
The Ask
With DAVID Miami, celebrate 150 years of the iconic Heinz Ketchup brand with a campaign to protect the Earth for 150 more.
Concept / Art Direction / Design / Copywriting
Created with Amanda Prats
The Garden
The Idea
By bringing back the glass bottle, Heinz will build pop-up greenhouses out of recycled ketchup bottles. These urban greenhouses will host workshops about eco-therapy, serve organic food and be communal workspaces.
As an activation, each Heinz ketchup bottle will come with a HeinzSeed packet. By planting these seeds in various out-of-home placements, you'll be able to grow your own ad as an opportunity to reconnect with nature.
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