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Liberty Mutual

The Problem

Over 100 people die each day because of gun violence. The insurance industry can take a stand, the same way they did with smoking, and make a difference–if someone is bold enough to do it first.

Miami ADDYS: Silver

Life & Liberty

The Idea

To show that financial security can protect families more than guns ever could, Liberty Mutual will reward families who don’t own firearms, or better yet, that choose to turn their firearm in.

Concept / Art Direction / Copywriting / Video

Created with Amanda Prats

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