Senior Art Director
Publix
Flavor Exploration
The Brief
Inspire our customers and celebrate flavorful moments around food while enticing customers to explore new flavors through innovative products, positioning Publix as the destination for flavorful and delicious meals.
The Idea
New flavors are everywhere. Dig in.
Publix is where people can find community and inspiration for all things food. Flavor’s in our DNA, and it’s our responsibility to fuel people’s exploration of flavor.
Concept / Art Direction / Production
Created with Lauren Barnett, Luke Sokolewicz, Lauren Santos
Social Media Videos
General Market
General Market
Hispanic Market
African-American Market
In-store Deliverables
Display Insert
English
Bilingual - Spanish & English
English
Bilingual - Spanish & English
English
Bilingual - Spanish & English
Pole Signs
English
Bilingual - Spanish & English
Rail Signs
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Shelf Talkers
Bilingual - Spanish & English
Bilingual - Spanish & English
Hispanic Family Celebrations
The Brief
Create one platform that brings gatherings and celebrations to life, connecting Publix with Hispanic customers through culture and showcasing the role food plays in these special occasions.
The Idea
Let's keep celebrating. Getting together is part of our communal nature. It's how we keep our culture, traditions and flavors alive. So let's never stop celebrating what makes us, us.
Concept / Art Direction / Production
Created with Lauren Santos
Commercials
Flight 1
Flight 2
Microsite
Recipe Images
Flight 1
Flight 2
Seasonal Citrus
The Brief
Highlight the seasonal citrus available at Publix now to enjoy the freshest, best tasting citrus fruit at peak flavor.
The Idea
Be refreshed. Feel whole with a variety of hand-picked citrus, in season for its peak flavor at Publix.
Concept / Creative Direction / Art Direction / Production
Created with Lauren Santos
Recipe Stills
Clementine Ambrosia
Pistachio-Crusted Salmon and Cherries with Orange Green Beans
In-store Deliverables
Rail Sign
Incremental Ad
Shelf Signs
Navel Oranges
Red Navel Oranges
Mandarin Oranges
Sumo Citrus
Italian Themed Sales Event
The Brief
To create relevant and effective multi-channel communication in efforts to draw awareness of great savings, drive traffic to stores and increase sales of participating items.
The Idea
Italia, homemade. Enjoy the taste of Italy from the comfort of your home with deals from Publix.
Concept / Creative Direction / Art Direction / Production
Created with Lauren Santos
Social Media Videos
In-store Deliverables
Display Insert
English
Lobby Display Sign
Bilingual - Spanish & English
English
Bilingual - Spanish & English
Shelf Talker
English
Bilingual - Spanish & English
Back to School
The Brief
Position Publix as the one-stop retailer for Back to School food or pantry essentials by promoting the ease of saving not only time but money when purchasing items.
The Idea
A+ in Savings. When it comes to getting ready for back-to-school, Publix helps you make those special moments stand out with specials on essential foods.
Concept / Art Direction / Design / Production
Created with Lauren Santos
In-store Deliverables
Display Insert
English
Bilingual - Spanish & English
Lobby Display Sign
English
Bilingual - Spanish & English
Shelf Talker
Produce Dangler
English
English
Bilingual - Spanish & English
Bilingual - Spanish & English
Bin Wrap
English
Bilingual - Spanish & English
Cinco de Mayo
The Brief
Make Publix has part of customer’s Cinco de Mayo celebrations by honoring Mexican American culture and highlighting the variety of authentic Mexican and Mexican inspired foods, ingredients, and drinks available in-stores.
The Idea
Viva la fiesta. Food is at the center of Cinco de Mayo. Celebrate the flavors that live through generations with savings on traditional ingredients at Publix.
Concept / Art Direction / Design / Production
Created with Lauren Santos
In-store End Cap Insert
Bilingual - Spanish & English
In-store Power Panels
English
Spanish
