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Trader Joe's

The Insight

Trader Joe’s first got started by selling wine and cheese, which are still two of their most popular products. And with today's dating apps lacking taste, literally, compatibility should mean agreeing on the same bottle of wine and grocery-store favorites.

 

Let's face it, palates attract.

Won scholarship award from The Wine Spectator

Uncorked

The Idea

The dating app for wine lovers...

Since millennials love Trader Joe’s, we created a dating app that’s a different take on wine pairing. Uncorked matches you based on your taste in both people and wine.

Concept / Art Direction / Design / Copywriting 

Created with Maeve Hyer

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